Sunday , March 26 2017

The Secret to Successful Place & Nation Branding

The Secret to Successful Place & Nation Branding

There is much confusion regarding the differences between nation branding, place branding, reputation management, and public diplomacy. In this episode, we try to clear the confus ...

Read More »
How Safaricom Helps Shape Kenya’s Nation Brand

How Safaricom Helps Shape Kenya’s Nation Brand

University of Iowa assistant professor Melissa Tully (Twitter @tullyme) and doctoral candidate David Tuwei (Twitter @david_tuwei) discuss their research on Kenyan mobile phone ser ...

Read More »
Understanding Nation Branding & Public Diplomacy

Understanding Nation Branding & Public Diplomacy

Oklahoma State University’s Peggy Welch Chair in Integrated Marketing Communications Dr. Jami Fullerton discusses nation branding, it application, and relationship to public diplo ...

Read More »
Turkey’s Humanitarianism: Crafting a Nation Brand

Turkey’s Humanitarianism: Crafting a Nation Brand

          Nation brands are distinct qualities of nations that are crafted through a meticulous analysis of their identity drawn from their history, cultu ...

Read More »
[LISTEN] Good Country Index: Simon Anholt Discusses

[LISTEN] Good Country Index: Simon Anholt Discusses

  Simon Anholt helps national, regional and city governments earn better reputations, not by launching advertising or PR campaigns, but by changing the way they behave (TED T ...

Read More »
The Daily: A Gastrodiplomacy Conspiracy?

The Daily: A Gastrodiplomacy Conspiracy?

Our round-up of news, notes, tips, and tweets exhibiting how public diplomacy affects the world each and every day. Curious story that combines gastrodiplomacy, nation branding an ...

Read More »
PDcast #16: Russia’s New Competitive Identity & Debating Gastrodiplomacy

PDcast #16: Russia’s New Competitive Identity & Debating Gastrodiplomacy

How does Russia’s new identity affect global power dynamics? And, is gastrodiplomacy an effective soft power tool? The PDcast is a weekly podcast featuring Jennifer Osias, Julia W ...

Read More »
The Daily: The Revolution WILL be Televised

The Daily: The Revolution WILL be Televised

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day. Between the U.S. and Europe, there should be more than enough o ...

Read More »
The Daily: Pride & Propaganda

The Daily: Pride & Propaganda

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day. There was a lot of soft power talk leading up to the Sochi Olym ...

Read More »
[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?   Dr. Guy Golan and Michael Ardaiolo discuss the relationsh ...

Read More »
scroll to top