Monday , September 25 2017

[LISTEN] The Process of Branding a Nation

[LISTEN] The Process of Branding a Nation

While nation branding may oversimplify a country, it is also spurring serious conversation about national identity.   Michael Ardaiolo┬ádiscusses the process behind nation bra ...

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When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-bra ...

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