Tuesday , September 26 2017

The Secret to Successful Place & Nation Branding

The Secret to Successful Place & Nation Branding

There is much confusion regarding the differences between nation branding, place branding, reputation management, and public diplomacy. In this episode, we try to clear the confus ...

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[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?   Dr. Guy Golan and Michael Ardaiolo discuss the relationsh ...

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The Daily: The Power of the Platform

The Daily: The Power of the Platform

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day. Google, as it has done before, decided to use its massive platf ...

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Bottling the Negativity: Fiji Water Brands Fiji

Bottling the Negativity: Fiji Water Brands Fiji

While Fiji Water cannot buy positive press these days, its island-nation namesake still reaps the branding rewards. It seems Fiji Water is never short of a critic. Last month’s Ne ...

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