Friday , May 26 2017

The Fiji Airways Re-launch & the Decline of Region Branding

The Fiji Airways Re-launch & the Decline of Region Branding

The success of Air Pacific’s relaunch as Fiji Airways speaks loudly to the declining use of the Pacific as a brand. In 1971, Fiji Airways made the strategic decision to forsake th ...

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Bottling the Negativity: Fiji Water Brands Fiji

Bottling the Negativity: Fiji Water Brands Fiji

While Fiji Water cannot buy positive press these days, its island-nation namesake still reaps the branding rewards. It seems Fiji Water is never short of a critic. Last month’s Ne ...

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When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-bra ...

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The Daily: For October 29, 2013

The Daily: For October 29, 2013

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day. Bloom Consulting, a Madrid-based strategy consulting firm, rece ...

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