Saturday , November 18 2017

[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?   Dr. Guy Golan and Michael Ardaiolo discuss the relationsh ...

Read More »
The Daily: The Power of the Platform

The Daily: The Power of the Platform

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day. Google, as it has done before, decided to use its massive platf ...

Read More »
When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-bra ...

Read More »
The Daily: For October 23, 2013

The Daily: For October 23, 2013

Our round-up of news, notes, tips, and Tweets exhibiting how public diplomacy affects the world each and every day. P.J. Crowley steps into the U.S. public diplomacy challenges de ...

Read More »
scroll to top