Friday , May 26 2017

Category: Nation Branding

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Uncool Japan

Uncool Japan

Cool Japan needs rebranding, perhaps in a way that promotes gender equality, economic stimulus and nuclear safety. I blame Douglas McGray. He penned an article for Foreign Policy ...

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[LISTEN] Professionalizing Nation Branding

[LISTEN] Professionalizing Nation Branding

Nation branding is a young concept that is still being professionally defined, but its influence is already global. *This was originally recorded as a G+ Hangout, but it was refor ...

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[WATCH] 2013 Public Diplomacy Symposium at Syracuse

[WATCH] 2013 Public Diplomacy Symposium at Syracuse

Watch the entirety of the 2013 Public Diplomacy Symposium hosted by Syracuse University Public Diplomacy and APDS. Co-chaired by Nicole Audette and Maggie Moore   The opening ...

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The PDcast #5: Grabbing the Land & Branding It

The PDcast #5: Grabbing the Land & Branding It

What are the nation branding effects of leasing land in Africa? And, has digital diplomacy reached a tipping point? The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr ...

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When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-bra ...

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The PDcast #4: Is Branding Fascism?

The PDcast #4: Is Branding Fascism?

Simon Anholt drops a number of provocative ideas at EuroPCom.  Also, should we add “warm power” to the IR lexicon? The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr  ...

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Japan’s Brand Depends on People Not Profits

Japan’s Brand Depends on People Not Profits

With the 2020 Olympics set for Tokyo, Japan must start its re-branding campaign now. Step 1: people before profits. Public diplomacy, otherwise known as nation branding, has never ...

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