Saturday , May 27 2017

Category: Nation Branding

Feed Subscription
[LISTEN] Good Country Index: Simon Anholt Discusses

[LISTEN] Good Country Index: Simon Anholt Discusses

  Simon Anholt helps national, regional and city governments earn better reputations, not by launching advertising or PR campaigns, but by changing the way they behave (TED T ...

Read More »
PDcast #16: Russia’s New Competitive Identity & Debating Gastrodiplomacy

PDcast #16: Russia’s New Competitive Identity & Debating Gastrodiplomacy

How does Russia’s new identity affect global power dynamics? And, is gastrodiplomacy an effective soft power tool? The PDcast is a weekly podcast featuring Jennifer Osias, Julia W ...

Read More »
[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?   Dr. Guy Golan and Michael Ardaiolo discuss the relationsh ...

Read More »
Through a Screen Darkly: America’s Image Abroad

Through a Screen Darkly: America’s Image Abroad

American pop culture pervades the globe, but do these far-flung products actually represent U.S. ideals and values? I spoke with Rosiana Silalahi, then chief editor at SCTV, one o ...

Read More »
The Fiji Airways Re-launch & the Decline of Region Branding

The Fiji Airways Re-launch & the Decline of Region Branding

The success of Air Pacific’s relaunch as Fiji Airways speaks loudly to the declining use of the Pacific as a brand. In 1971, Fiji Airways made the strategic decision to forsake th ...

Read More »
[LISTEN] The Process of Branding a Nation

[LISTEN] The Process of Branding a Nation

While nation branding may oversimplify a country, it is also spurring serious conversation about national identity.   Michael Ardaiolo discusses the process behind nation bra ...

Read More »
PDcast #8: Nation Brand Wrap-Up

PDcast #8: Nation Brand Wrap-Up

The concept of the nation brand is here to stay, but the more that it is discussed, the more questions are raised. The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr  ...

Read More »
[LISTEN] Simon Anholt: Identity vs Brand

[LISTEN] Simon Anholt: Identity vs Brand

Simon Anholt believes that countries should stay away from the branding, and instead embrace a neighborly identity.   Dr. Guy Golan and Michael Ardaiolo discuss the differenc ...

Read More »
Bottling the Negativity: Fiji Water Brands Fiji

Bottling the Negativity: Fiji Water Brands Fiji

While Fiji Water cannot buy positive press these days, its island-nation namesake still reaps the branding rewards. It seems Fiji Water is never short of a critic. Last month’s Ne ...

Read More »
The PDcast #7: Soft Power & Humanitarian Aid

The PDcast #7: Soft Power & Humanitarian Aid

Can soft power politics be teased out of humanitarian aid? And our suggestion for Monocle’s Soft Power Survey 2013. The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr ...

Read More »
scroll to top