Tuesday , September 26 2017

Category: International PR

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A Look Back at KONY2012: A Divisive Game-Changer

A Look Back at KONY2012: A Divisive Game-Changer

While the KONY2012 campaign is now remembered for controversy, it was also a crucial public diplomacy game-changer. In March 2012, the non-governmental organization Invisible Chil ...

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Fact-Checking the Ukrainian Revolution

Fact-Checking the Ukrainian Revolution

As the Ukraine events are shaped into a narrative by global news outlets, it’s crucial to pay attention to sources. In 2008, while covering the Republican Convention, I bumped int ...

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[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?   Dr. Guy Golan and Michael Ardaiolo discuss the relationsh ...

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The Fiji Airways Re-launch & the Decline of Region Branding

The Fiji Airways Re-launch & the Decline of Region Branding

The success of Air Pacific’s relaunch as Fiji Airways speaks loudly to the declining use of the Pacific as a brand. In 1971, Fiji Airways made the strategic decision to forsake th ...

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[LISTEN] The Process of Branding a Nation

[LISTEN] The Process of Branding a Nation

While nation branding may oversimplify a country, it is also spurring serious conversation about national identity.   Michael Ardaiolo discusses the process behind nation bra ...

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PDcast #8: Nation Brand Wrap-Up

PDcast #8: Nation Brand Wrap-Up

The concept of the nation brand is here to stay, but the more that it is discussed, the more questions are raised. The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr  ...

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[LISTEN] Social Media, Analytics & Engagement

[LISTEN] Social Media, Analytics & Engagement

Social media and analytics have changed international corporate engagement for good. Will governments follow suit?   Dr. Guy Golan and Michael Ardaiolo discuss social media, ...

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[LISTEN] Professionalizing Nation Branding

[LISTEN] Professionalizing Nation Branding

Nation branding is a young concept that is still being professionally defined, but its influence is already global. *This was originally recorded as a G+ Hangout, but it was refor ...

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When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-bra ...

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The PDcast #4: Is Branding Fascism?

The PDcast #4: Is Branding Fascism?

Simon Anholt drops a number of provocative ideas at EuroPCom.  Also, should we add “warm power” to the IR lexicon? The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr  ...

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