Tuesday , April 25 2017

Category: Africa

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How Safaricom Helps Shape Kenya’s Nation Brand

How Safaricom Helps Shape Kenya’s Nation Brand

University of Iowa assistant professor Melissa Tully (Twitter @tullyme) and doctoral candidate David Tuwei (Twitter @david_tuwei) discuss their research on Kenyan mobile phone ser ...

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[LISTEN] Updating the Ethiopian Narrative

[LISTEN] Updating the Ethiopian Narrative

Ethiopia is an emerging country with an active diaspora; now its narrative, stuck in decades past, needs updating.   Michael Ardaiolo and Dr. Guy Golan discuss the need to up ...

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A Look Back at KONY2012: A Divisive Game-Changer

A Look Back at KONY2012: A Divisive Game-Changer

While the KONY2012 campaign is now remembered for controversy, it was also a crucial public diplomacy game-changer. In March 2012, the non-governmental organization Invisible Chil ...

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PDcast #16: Russia’s New Competitive Identity & Debating Gastrodiplomacy

PDcast #16: Russia’s New Competitive Identity & Debating Gastrodiplomacy

How does Russia’s new identity affect global power dynamics? And, is gastrodiplomacy an effective soft power tool? The PDcast is a weekly podcast featuring Jennifer Osias, Julia W ...

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[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?   Dr. Guy Golan and Michael Ardaiolo discuss the relationsh ...

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[LISTEN] CPD’s Top 10 Public Diplomacy Stories in 2013

[LISTEN] CPD’s Top 10 Public Diplomacy Stories in 2013

Using a mix of data and expert opinion, CPD narrowed down the most important stories to public diplomacy for 2013.   Michael Ardaiolo discusses the USC Center on Public Diplo ...

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The PDcast #5: Grabbing the Land & Branding It

The PDcast #5: Grabbing the Land & Branding It

What are the nation branding effects of leasing land in Africa? And, has digital diplomacy reached a tipping point? The PDcast is a weekly podcast featuring Julia Watson, Adam Cyr ...

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When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-bra ...

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[LISTEN] John Prendergast & NGO Public Diplomacy

[LISTEN] John Prendergast & NGO Public Diplomacy

From the Clinton White House to the Enough Project , John Prendergast has refined the art of engaging with publics.   Michael Ardaiolo and Jennifer Osias discuss the similari ...

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When Terrorists Use Public Diplomacy

When Terrorists Use Public Diplomacy

Public diplomacy is not restricted to governments and NGOs. What happens when terrorists discover the power of it? On Saturday September 21, Al-Shabaab militants laid siege on a p ...

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