Monday , May 29 2017

About Melissa Aronczyk

  • Melissa Aronczyk is Assistant Professor in the School of Communication and Information at Rutgers University. She is also Secretary for the Popular Communication Division of the International Communication Association. Her current research and teaching address issues related to media and political communication; relationships between culture and economy; promotional culture; and futures of nationalism in global contexts.
When Nation Branding Fails, Who’s to Blame?

When Nation Branding Fails, Who’s to Blame?

When a nation branding campaign fails to gain traction, is it due to the application or the logic of the new image? In 2010, I returned to London to meet again with the nation-branding consultants I h ...

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