Simon Anholt helps national, regional and city governments earn better reputations, not by launching advertising or PR campaigns, but by changing the way they behave (TED Talk Biography). In our new podcast interview, with Professor Guy Golan and Timi Komonibo, Anholt discusses what the Good Country Index is and how is it different from the Nation Branding Index. He also talks about why he decided to create this new index, how does it fit into soft power, and nation reputation.
— Simon Anholt recently recorded a TED Talk, “Which country does the most good for the world?”, in which he talks more these topics. (You should all watch it) —
Image credit: Google Images