Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?
Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals.