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[LISTEN] The Nation Brand as a Lovemark

[LISTEN] The Nation Brand as a Lovemark

February 14, 2014 10:00 am by: Category: Africa, Featured, International PR, Listen, Nation Branding, North America, Public Diplomacy 1 Comment A+ / A-

Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too?

 

Dr. Guy Golan and Michael Ardaiolo discuss the relationship between Lovemarks and nation brands with Brian Sheehan, the author of the new book Loveworks.

Brian Sheehan is Associate Professor of Advertising at the S.I. Newhouse School of Public Communications, Syracuse University. Previously he was with global creative powerhouse Saatchi & Saatchi for 25 years, with CEO roles at Team One Advertising in Los Angeles and at Saatchi & Saatchi Australia and Japan. He has been published in Advertising Age, the Journal of Advertising Research, and in several peer-reviewed books and journals.

[LISTEN] The Nation Brand as a Lovemark Reviewed by on . Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too? [divide] [sound height="166" id="https://soun Lovemarks, or brands as emotional connections, revolutionized product marketing; could it work for countries, too? [divide] [sound height="166" id="https://soun Rating: 0

About Michael Ardaiolo

Michael Ardaiolo is currently a student in Syracuse University's Public Diplomacy Master's Program: M.A. in International Relations from the Maxwell School of Citizenship and Public Affairs and M.S. in Public Relations from the S.I. Newhouse School of Public Communications. In addition, he is a recovering record slinger, a Criterion Collection addict, an NBA obsessor, and a struggling student of the Korean language.

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