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[LISTEN] The Process of Branding a Nation

[LISTEN] The Process of Branding a Nation

December 10, 2013 10:00 am by: Category: Europe, Featured, International PR, Listen, Nation Branding 2 Comments A+ / A-

While nation branding may oversimplify a country, it is also spurring serious conversation about national identity.

 

Michael Ardaiolo discusses the process behind nation branding and the effects it has on national identity with Melissa Aronczyk.

Melissa Aronczyk is an Assistant Professor in the School of Communication and Information at Rutgers University. She is also Secretary for the Popular Communication Division of the International Communication Association. Her new book is called Branding the Nation: The Global Business of National Identity.

 

photo credit: Bernd Obermann

[LISTEN] The Process of Branding a Nation Reviewed by on . While nation branding may oversimplify a country, it is also spurring serious conversation about national identity. [divide] [sound height="166" id="https://sou While nation branding may oversimplify a country, it is also spurring serious conversation about national identity. [divide] [sound height="166" id="https://sou Rating: 0

About Michael Ardaiolo

Michael Ardaiolo is currently a student in Syracuse University's Public Diplomacy Master's Program: M.A. in International Relations from the Maxwell School of Citizenship and Public Affairs and M.S. in Public Relations from the S.I. Newhouse School of Public Communications. In addition, he is a recovering record slinger, a Criterion Collection addict, an NBA obsessor, and a struggling student of the Korean language.

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