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[LISTEN] Simon Anholt: Identity vs Brand

[LISTEN] Simon Anholt: Identity vs Brand

December 3, 2013 10:00 am by: Category: Europe, Featured, Listen, Nation Branding, Public Diplomacy Comments Off on [LISTEN] Simon Anholt: Identity vs Brand A+ / A-

Simon Anholt believes that countries should stay away from the branding, and instead embrace a neighborly identity.

 

Dr. Guy Golan and Michael Ardaiolo discuss the difference between competitive identity and nation branding with Simon Anholt.

Simon Anholt is an independent policy advisor who helps national, regional and city governments develop and implement strategies for enhanced economic, political and cultural engagement with other countries. He has written numerous books, papers and articles on competitive identity and is a well-known public speaker, editor and broadcaster. His latest book is Places: Image, Identity and Reputation.

[LISTEN] Simon Anholt: Identity vs Brand Reviewed by on . Simon Anholt believes that countries should stay away from the branding, and instead embrace a neighborly identity. [divide] [sound height="166" id="https://sou Simon Anholt believes that countries should stay away from the branding, and instead embrace a neighborly identity. [divide] [sound height="166" id="https://sou Rating: 0

About Michael Ardaiolo

Michael Ardaiolo is currently a student in Syracuse University's Public Diplomacy Master's Program: M.A. in International Relations from the Maxwell School of Citizenship and Public Affairs and M.S. in Public Relations from the S.I. Newhouse School of Public Communications. In addition, he is a recovering record slinger, a Criterion Collection addict, an NBA obsessor, and a struggling student of the Korean language.
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